Hoy Wear

We are an online apparel brand that takes Filipino culture and blends it with street fashion. In todays terms – “Filipino Swag”. It’s a common fact, most Filipinos love showing their pride, HoyWears’ just the new way of doing it!

For as long as we can remember, Filipino fashion has always been around; but for some reason it just never lived up to our expectations. In 2018, HoyWear was created as a tribute to that need of expression.

Our mission is to take modern streetwear and blend it with Filipino culture.

We are proud and unique individuals who believe that we have the ability to influence our culture, simply by applying our ideas and creativity altogether. We are inspired Filipinos that hope to inspire others to represent their heritage proudly while living up to their own expectations.

“He who does not know how to look back at where he came from will never get to his destination.” – Jose Rizal