In 2014 Heidee started a small clothing rental store in Orange Park, Florida, driven by a desire to provide a low-cost alternative to buying expensive formal wear. The concept took shape, providing authentic Filipino clothing for both men and women.
Based on customer feedback, Heidee then began to create custom-designed wedding gowns and other formal apparel to cater to mainstream tastes. Heidee’s latent creative talents emerged in the form of new formal designs that were not seen in the marketplace to date.
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